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What Matters to You. Matters to Us.

Ah, February, the month when love is in the air and a beloved little gopher predicts our weather. Apologies, a beloved groundhog – shout out to Punxsutawney. Well, no shadows of doubt cast here, it’s our heartful February “Three Things” email…

1. What Matters to You. Matters to Us.

To better serve your needs, GSU is developing a client portal. This online platform will allow you to securely manage data relevant to GSU and your Staffer, as well as centralize communication. This easy-to-access, easy-to-use online hub will be designed around you to best meet your needs. Areas and items we are configuring:

  • Billing / Invoices
  • Contracts
  • Staffer Profiles
  • Event and promotion notifications

Our goal is to centralize all your tools, giving you an organized dashboard of information. You are our top priority. We want to integrate what matters most to you. Email me and let me know what you are thinking.

2. AI: Helping or Hindering our Disciplines?

Artificial Intelligence is transforming the legal profession in unprecedented ways, creating new possibilities and challenges. Consideration of the legal, ethical, and social implications of AI and adherence to the principles of responsible and ethical AI set the scene for strong debate.

Marketing is not immune to the madness. And I think you’d be surprised to learn that we marketers face many of the same legal and ethical challenges. The perfect platform for all of us to commiserate and learn is the ABA TECHSHOW February 14-17, 2024, at the Hyatt Regency, Chicago, Illinois.

I’ll be taking the stage on February 16, 2024, at 1:30 pm, presenting Delegating your Marketing: In-House, Out-of-House, and AI – Oh My! I hope you will stop by and join my 30-minute session. Let us know if we’ll meet you there by replying to this email!

3. Spreading the Love

You knew I was going to close with a “hearts and flowers” moment, right? Spending on Valentine’s Day reached $23.9 billion last year in the US alone. The politically correct protocol has changed over the years, but I think it’s still very nice to recognize colleagues and connections who you appreciate.

So here is how I can help you spread some love in a modern, professional way:

  • We’ll send a colleague a copy of “24 Months to Freedom”. Complete form here!
  • Purchase a colleague’s GSU contracted MA a seat in our Lawyer’s LinkedIn Masterclass. Register here!
  • Refer a tired, overworked, over-stressed colleague to GSU. Refer here!


Best Regards,

Colleen Young

Chief Marketing Officer

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