Candid Convos with Frances Shefter

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Welcome to another episode of Candid Convos! Our show, where amazing business leaders share their valuable insights and experiences with our host, Joe Bravo (GSU’s Senior Community Coordinator). We welcome Frances Shefter, an Education Attorney and Advocate committed to helping her clients have a stress-free IEP (individualized education program) experience. A true master when it comes to teaching, being a regular education teacher, a special education teacher, and also, an attorney, and a mom. Join us and learn how communication and delegation can improve not only your practice but your personal life as well.

Persuasive Communication

Thanks to her teaching background, Frances has developed an excellent communication system within her firm. Allowing her to constantly communicate with the rest of the team more persuasively and provide and receive feedback from her team. France’s background puts her in a unique position at any IEP table. By being the only person at the table that can say she has been in almost every position that makes up the team.

When she meets clients, she tells parents what home life is like (what is going on in the house), then what the child needs, and what the parent wants for the children. She strives to educate families not only through her practice but also through her YouTube channel, where she provides valuable information to parents and teachers. However, Frances states she won’t take a client if she does not agree with the parent’s view or goals they have in mind for the children.

Virtual Improvements

Dealing with clients is never about “I’m right, you’re wrong”; it’s about finding common ground and always being mindful of what’s best for the children. Wanting to help as many people as possible is a passion. However, being extremely busy without proper delegation would have her burnout in a blink of an eye. Thankfully, she added virtual staffing to her practice and has dramatically improved her workflow.

Having great systems to work with, plus the help of virtual assistants has allowed her to limit and filter their intake, so she can help efficiently and not burn out. After Covid hit, she needed to make her firm stronger, and thanks to going virtual, her horizons broadened. Now she’s aiming for nationwide exposure, confidently leveling up and helping even more people.

Frances concludes how in reality, working virtually has the advantage; you just need the right people with the right heart, regardless of where they are located. Building and nurturing a fantastic team is possible and practical. Build your powerful team with the help of incredible offshore talent. FIND YOUR PERFECT VIRTUAL ASSISTANT HERE.