Why your law firm needs a marketing roadmap
(and how to build one)
Meet our Guest
With nearly 30 years of experience in marketing and advertising, Jeff Goldscher knows what it takes to develop successful solutions for clients of all types and sizes. He also knows what it takes to run a successful business of his own, having founded and managed multiple agencies over the past decade. It’s this combination of business and marketing acumen that he brings to his latest endeavor, JK Squared.
At JK Squared, Jeff provides strategic consulting and serves as a Fractional Chief Marketing Officer for a number of companies, municipalities and organizations seeking smart marketing solutions. Relying a wide range of marketing disciplines, including branding, direct marketing, social & digital media and experiential tactics, Jeff is able to help build measurable campaigns that are designed to drive results. He works directly with organizations themselves, as well as aligns with strategic partners in order to deliver full-service solutions on a cost-effective basis. His larger corporate clients have included Window Nation, Factory Athletics, Go Ape, and the National Football League. His non-profit clients include Camps Airy & Louise, the Pro Football Hall of Fame, the National Coalition of Minority Football Coaches, and the Printing & Graphics Association of the Mid-Atlantic (PGAMA).
Jeff’s current focus is on professional services organizations, ranging from private money lenders to financial advisors to law firms and staffing agencies. He is currently or has recently been engaged as a Fractional CMO for Trembly Law Firm, Get Staffed Up, Temple View Capital, Lindberg & Ripple and Amtech Electrocircuits.
Jeff's Social Media
What will you learn in this webinar?
Every law firm needs to market their services in order to attract new clients. And while the marketing fit is more obvious for some practice areas (like personal injury or family law), no matter what type of law your firm specializes in, there’s a role to be filled. However, where do you start and how do you get there – particularly if you don’t have a marketing department today? This webinar will help you do just that.
Join Jeff Goldscher, a Fractional Chief Marketing Officer at JK Squared, to learn why you need a marketing roadmap and how to build one.
He’ll share his experiences, having build roadmaps for hundreds of different organizations over his 30 years in marketing, including law firms.
He’ll explain what a “fractional” CMO is, and why you might want to consider one.
He’ll show you in real ways how to get started, the process he’s followed consistently to create successful roadmaps, and how you can achieve that too.
How to plan for a marketing investment to help your law firm grow.
Jeff will also entertain questions pertaining to marketing law firms, building a marketing department, and creating your own roadmap towards success.